With access to Spotify Canvas spreading to more artists, there hasn't been a better time to start experimenting with the format and measuring the impact video has on your streaming figures. Spotify data shows that when listeners see a Canvas they are 5% more likely to listen to a track longer, 145% more likely to share a track, and 20% more likely to add that track to a playlist. Spotify boasts that Canvas helps artists enhance their songs on the platform and that the "possibilities for storytelling, context, world-building, and audience outreach are enormous." There's numbers backing that claim too.
The tool allows artists to add a new visual dimension to their music with 3-8 second looping videos that play any time listeners stream a designated tracks. If you've ever watched a song flash to life with a looping video or animation in the Spotify app, then you're already familiar with Spotify Canvas. In this tutorial, we'll show you how to create a custom canvas video to use with your music. Spotify Canvas lets artists add short looping videos and animations to any of their songs on the platform.
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